Focus Group

For my focus group I used a group of children aged between 7 to 11 as from my questionnaire I learnt that these are the age group of children that watch childrens television drama.
I showed them the opening sequences that I have analysed (Drake and Josh, Zoey 101, Saved By The Bell) and asked them what they liked and didnt like.



 Drake and Josh

• 80% thought that it was good that it has the title of the program at the start of the sequence.
• 92% liked that it shows different parts from the program in the opening sequence.
• 70% said they like that the theme song was up beat and fitted with the introduction.
• 85% thought that it was good that only a few main characters are shown in the intro.
• 75% said that they like that there is a colour scheme that carries on through the sequence.
• 95% said that they like that the last seen screen are the two main characters and the title of the program.

Zoey 101

• 80% thought that it was good that it has the title of the program at the start of the sequence.
• 90% said that they like that the main characters where introduced before the less important characters.
• 85% said that they like how the sam colour scheme and layout is carried on throughout.
• 75% thought that it was good that the directors and producers names were placed in the intro.
• 85% thought that it was good that the characters were shown doing things on their own and in groups.
• 95% liked that the music fitted with the intro as it was upbeat with the movement of the objects and pictures.
• 90% liked that the main character was the last seen in the opening sequence.

Saved By the Bell

• 80% liked that the title of the programme is first seen at the start of the introduction.
• 70% said that they liked the objects flying around the page as it gave it a different look.
• 75% thought that having different colours and backgrounds throughout is a good idea.
• 85% liked that all the male actors are introduced before the other gender.
• 90% said that they liked the upbeat music and felt that it fitted in with the colours and introduction.

After these answers i then asked the participators my plan for my opening sequence and asked them to give feedback on what they like and don't like about what it will end up as. I found out that:

• They like the idea of having an individual screen introducing each character.
• They like the idea of an upbeat backing track.
• They think that I should keep it as short as possible so people don't get bored when watching.
• They think that having character names included in the introduction is a good idea as the watcher can see who they like best right away.
• They think that I shouldn't put the directors and producers names the end of the sequence.
• They felt that the title of the programme should show up at the start of the introduction and not at the end so it can carry on straight to the programme.

Analysis of questionnaire

From the answers I have collected it has come to show that the majority of people who watch childrens television drama programmes:

• Are between the ages of 7-11.
• Are female.
• Do not mind whether the characters are male or female.
• Watch between 2-3 other children's tv drama's.
• Like to see a few of the main character's in the opening sequence.
• Don't like to see lyrics with the music in the opening sequence.
• Like it to be a real life situation rather then in cartoon.
• Like the opening titles to be between 30 seconds and 1 minute long.
• Like there to be either the main character or a few of the characters on the front of the DVD box.
• Like to see a set colour scheme throughout the DVD and the programme.
• Don't like to see the name's of the characters on the DVD box.
• Like to see the directors and producers names on the DVD box.

Questionnaire Research

Questionnaire on my on target audience:

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Questionnaire on my DVD cover:

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