Drake & Josh DVD cover

This DVD cover shows of many aspects of a top class cover. Its route of the eye shows how a customer will look from the top left hand corn into the top right. This means they are able to look at what company the DVD was made by and the title of the DVD, these are both main parts of the DVD as they are what the customer is looking for before they make their decision on whether to buy it or not. When the route travels downwards it starts in the title and then follows through the main part of the picture and finishes at the bottom left corner in a teaser for the DVD. The final part of the route shows the bottom part of the cover which includes some of the picture and finishes by showing the customer which series of the show the DVD is from. All of the information is carefully placed in an order so the customer has to think about all of it and this can lead them to having more of a chance of purchasing the product.

The rule of thirds shows the different main parts of the page, this is shown by the blue lines. The top third includes the maker of the DVD, the title and the sub title. This is a main part of the page as it is what the customer see’s first so it includes the most information it can so the customer is attracted. The middle third of the page includes the main part of the picture which is a main attraction of the page. Even though this part of the page only includes the picture it is still a very important third, the picture is what the customer is attracted to most and in this case it shows how the show is about two boys both looking happy and looking like they could cause trouble. The bottom third of the page includes some of the picture, the series of the show and a teaser for the DVD. These are main parts of the page as they are what the customer looks at last so they are left with information on what they are buying.

The four hotspots of the page show vital information of the page. The first is place right in the centre of the main part of the picture, this means it is something the customer looks at most and shows the reaction of the main character. The second hotspot is placed in the centre of the sub header which is main information about what the DVD includes. The third hotspot is also placed in the picture showing another face of a character, plus the final hotspot in placed in the centre of the picture as well. Having three hotspots in the picture shows how the company is using this as a main attracting to the customers and it can quick draw the customer in and make them believe that they want to buy the DVD right away.

Drake & Josh’s target audience is for young teenagers and the younger age group. It is aimed at different age groups as well as the older age could watch this programme and enjoy it as much as a younger person. The colour scheme is bright and colourful which makes it stand out from the rest in a store. This attracts the customer to it and also shows how it is aimed at the younger generation as upbeat and cheerful.

Zoey 101 DVD cover

The route of the eye in this certain cover shows a lot more information compared to another different front cover. It starts in the top left hand corner and travels horizontally across the top of the page. It travels straight through the title of the DVD which means the customer can know what they are buying right away.  It can also mean that a customer looking for something different can see the title and be attracted to the DVD which could persuade them to look further into what it is about. The route of the eye then travels from the top right hand corner to the bottom left corner of the cover. It travels through the end of the title reminding the customer of what they are buying, it then cuts through what season the DVD is from which can straight away tell the customer what they are buying and can determined what they want. The route then travels through the main picture of the page and cuts right through the main character as well, this means the customer can see who is included in the programme and can notice any actors they like in the DVD. It then finishes in the bottom left corner is one of the sub pictures which also attracts the customer to a happy, upbeat DVD. The route then travels from the bottom left corner to the bottom right traveling through two of the less important picture. But they are also needed to leave the customer thinking about what they have just look at and making them realise that the programme is for the younger ages.

The rule of thirds shows the different areas of the page and splits them up from the most important to the least. The top sector includes the title and is the first area seen by the customer, this is good as it straight away shows them what they are buying. It also includes the maker of the DVD and the series which can make the customer remember other programmes they have seen from this network and get more attracted to the DVD. The middle sector includes the main picture of the page, this is the most looked at part so having the picture here means the customer is reminded about who is included in the DVD over and over again giving them a continuous idea of what the programme is about. This sector also includes what series the DVD is from giving the customer an idea of what they want and what they are buying. The last sector of the page includes the two other picture of the page, this is mostly the last part seen by the customer so it leaves them with an idea of what they are or are not buying.

The four hotspots of the page show how important it is to put the most important information in the right places. The first two hotspots are placed in the title and the sub heading which shows what season the DVD is from. These are both important as it can quickly determine if the customer wants to buy the DVD or not as it may or may not be what they are looking for. The other two hotspots are placed right in the centre of the main picture, this means it is looked at a lot and is always a main attraction on any cover. It brings in the customer to make them feel like they know the show right away and hopefully makes them want to buy the DVD.

This programme is mainly aimed at the young female audiences, it includes girl gossip and fantasies about boys. Some male audiences may also like the programme but they are definitely not who the company is trying to sell to. The colour scheme includes bright, upbeat colours attracting the customer to the DVD and hopefully making it stand out from the rest. It also relates to the target audience as the female audiences like bright colours and like to look better than the rest.

Saved By The Bell DVD Cover

This DVD cover of a kids show called Saved by the Bell shows how the route of the eye, rules of thirds and the hotspots are used in an extremely good way to attract the audience. The route of the eye shows where a person looks when first seeing the cover, it first of all travels through the start of the title telling the audience what the programme is called and often what it is about. The diagonal line through the page covers what series of the show this DVD is from so the audience can quickly decide which one they want. It also cuts through most of the picture showing the main characters and helping the audience to choose if they would want to buy it and if it looks good. The final line also travels through the bottom of the picture showing us the final part of the cover and leaving us with a good idea of what the programme is like.

The rule of thirds shows the different sections of the cover and shows the most important parts and the least important. The top third of the page includes the title which gives the customer a good look at what the programme is and what it’s about. It also includes the series of the DVD which can quickly make a decision on if the customer is buying the right product. The middle section shows a picture of the main characters from the sow, this could make a decision for the customer as they would see this as a happy, cheerful programme. The last section is the most important as it is the last thing the customer looks at. This includes the last of the picture which is happy and leaves the customer in a good mood and wanting to buy the DVD.

The four hotspots show the main points of the page that the customers look at most. The first is place in the heading so is always reminding the customer of what they are buying, this gets them to know what the programme is called and remember the name so it can be passed on to other customers. The second hotspot is placed in-between what series the DVD is from and the picture, this is showing the customer which DVD they need to buy and why they are buying it. The last two hotspots are placed right in the centre of the picture which attracts the customer most, this shows them what the programme is about and quickly makes them make a decision on whether it looks good or not.

The colour scheme of this DVD cover is very bright; it includes yellow, purple white and red. Having bright colours means it can stand out from the rest of the competition and can easily catch the eye of a customer. Having a large picture in the centre of the page can mean that the customer can quickly see if the DVD is what they want. In this case it is a happy, upbeat picture and attracts mainly children and teenagers.

Magazine Covers

Big Time Rush magazine

This magazine cover is a good example of a cover that is looked at carefully and thinks about the audience. The route of the eye starts in the top left hand corner and travel s from here to the top right corner, during this it stays inside the main heading. This means the reader can straight away see what magazine they are buying and what magazine they want. It then travels from the top right corner down to the bottom left corner, while doing this it cuts through the main picture of the page and some teasers and the end of this route. The final journey of the route travels from the bottom left to the bottom right of the page travelling through many different teasers, having this at the end of the page means this is what the customer is left thinking about meaning they think about getting free things inside the magazine.

The rule of thirds shows the different main areas of the page and what is looked at most within the page. The top sector includes the main header, part of the main picture and many different teasers. This is good because these are what the customers see first so they are able to see what they are buying and what they can receive inside the magazine. The middle area of the cover shows some of the main teaser and a large part of the main picture, as this is in the centre of the page it is looked at a lot by the customers which means they can see what band or artists are inside the magazine. The bottom sector of the page includes a large amount of teaser and a sub-heading. As this is the last part of the page it is left in the mind of the customer so they are able to think about the teasers and what they can get when they buy the magazine.

The four hotspots on the page show the main areas a customer looks at while seeing the cover for a longer amount of time. The first is placed in the centre of the main teaser which means it can be noticed by the customer and help to make them buy the magazine. The second hotspot is placed in the centre of the main picture which means the customer can be attracted to the feature the most. The third is also placed in a teaser which can attract the customer to read more. The last hotspot is placed on the sub heading of the page, this is good as the customer can always look at what is included in the magazine.

The colour scheme from this page includes many different colours, but the two main colours that stand out are red and blue. The magazine is aimed at the younger generation of about 13 or under, because it is aimed at this age the bright colours will attract more customers and the teaser mean that all ages can enjoy the magazine.

Jonas Brothers magazine

This magazine cover shows the different ways a magazine improves there cover for the customers. The route of the eye shows the way a customer looks at the cover and the order they look at it. It starts in the top left of the page and travels through the main heading and the sub heading of the page, this is the first thing seen by the customer which means they can straight away decide what they want to buy. It then travels from the top right corner to the bottom left corner of the page cutting through the main picture of the page and the main teaser from the page, as these are also some of the first seen things the customer is straight away attracted to the magazine and this can quickly make them read on. The last line of the route travels through some of the main pictures from the page and the last teaser of the cover leaving the customer thinking about what they are getting in the magazine.

The rule of thirds shows the different main areas of the page and what the customer looks at mostly within the page. The top sector of the page includes the main heading, sub heading and the main teaser of the page, as this is the first thing seen by the customer it means they can quickly get attracted to the magazine. The middle sector of the page includes most of the main picture and most of the different main teaser from the page. The last sector of the page includes some of the main picture and other pictures from the page, it also includes some of the main teaser of the page. This sector is important because it’s the last seen things by the customer so this is what’s left in their mind.

The four hotspots of the cover show the different main places where the customers look most, these are very important because they can be what changes a decision for the customer. The first hotspot is placed in the centre of the main teaser which attracts the customer to read on through the magazine. The second hotspot is placed in the centre of the main picture, this means it is looked at a lot by the customer and they are always reminded of what they can read about inside. The third hotspot is placed in the middle of the sub heading of the page which means the customer can always see what the magazine has that others don’t have. The fourth and final hotspot is also placed in the main picture which also means the customer is reminded of what they can find if they buy the magazine.

The colour scheme of this magazine cover is blue, yellow and white. These colours work together well as they can let the important parts of the page stand out from the rest. I feel that the magazine is mainly aimed at the younger generation meaning they can read about their favourite boy band and enjoy the free things they get when they buy the magazine.

iCarly magazine

This magazine cover shows the different aspects of a high top quality magazine. The route of the eye starts in the top left corner and travels through the main heading and the sub heading of the page. This means the customer can straight away see what they are buying. It then travels to the bottom left corner cutting through the main picture and some of the teasers from the magazine. The last part of the route travels through the last of the pictures leaving the customer thinking about what is included inside.

The rule of thirds shows the different areas of the page and which areas are more important than others. The first sector includes the main heading, sub heading and a part of the main picture, this sector is very important as it is the first thing seen by the customer so this could change their decision from not buying it to buying the magazine. The second sector includes most of the main picture and some of the main teaser, this is also very important because it is part of the page that is looked at most. The last sector includes the other two pictures and most of the main teaser from the magazine, this is important because it is the last sector seen by the customer so this is what they remember mostly.

The four hotspots of the page show the main parts that are seen by the customers. The first and second hotspots are placed in the main picture so the customer can easily see what’s talked about inside. The third is then placed in the main teaser of the page which means the customer can be attracted into buying the magazine. The last hotspot is also placed within the main hotspot but also cuts into some of the other teaser which means the customer can always be left with a good memory of what they can find inside the magazine.

The colour scheme of the page is pink, white and yellow. These three colours work together well and enable the cover to attract more customers into looking at what is most important within the page. I think that this magazine is also aimed at the younger generation but also aimed at the female generation as well. The colours match the target audience as they are what the female audience are attracted too.

Programme Opening Sequences

Drake and Josh Introduction

This introduction starts with the two boys being shown together doing different hilarious acts, it shows them in different places as in the series they like to travel around causing trouble. It then shows one of the main character being Josh and shows how he can cause trouble on his own and the into introduces him to the audience.  It is then the same for Drake as his character is introduced and shows how he can cause trouble to the people around him.  It then carry’s on to introduce their mum and dad from the film and shows how the boys can really cause them both trouble every day. The sequence then introduces the sister of the brothers and shows how she can get Drake and Josh into trouble with their family and other people in the neighbourhood. The introduction then goes on to show for devilish acts the boys get into and finishes with the brothers sitting together having a drink with the title of the programme showing up in front of them.

The music that goes with the sequence is very upbeat and relates to the programme as it shows how the boys go through different stages of working together and working against each other. The boys are both seen wearing casual clothing throughout the sequence which shows how they try to relate them to real life teenagers and how they get into trouble in real life.

Zoey 101 Introduction

This opening sequence starts off with the title of the programme being shown and a pan of a college park. It then goes onto introduce the main character being Zoey and shows how she gets the boys and comes up with all the best plans within the college. Then a boy is introduced showing him causing trouble to anyone he dislikes or just to have a laugh with one of his mates. The next person introduced is a male that like to play sports and likes to get the girls while still doing well in school. It then goes on to introduce Zoey’s best friend and how they get on and cause trouble to different people. The next boy is then introduced solving problems and causing trouble in the wrong situations. A female is then shown being the smart one out of the bunch and solving any problems that any of the other characters have. It then comes to introduce another male that looks to get all the girls and be best at all the sports, he also likes to show off and has set out to get the main girl of the show. It then goes on to show different clips from the show and different acts the group get up to causing trouble.

The opening sequence is mostly shot in and around the college that the programme is hosted at, showing the audience that they are about to watch a programme about a young group of characters causing trouble in their school. Bright colours are used with the high beat music to attract the audience into watching more of the programme. The dress code of the characters is casual like a normal day teenager and relates to anyone around this age group, this shows how it is set to act like teenagers would in real life when going to school or college.

Saved By the Bell Introduction

This opening sequence starts off with a purple background and different objects flying in that relate to the show and the characters in it. It then shows the title of the programme which straight away tells the shower what they are watching. It then carry’s on to show more objects flying about before it introduces the main male of the programme which is the one that gets all the girls and comes up with all the plans. It then introduces the second male of the programme which is the one that plays all the sports and ends up above the rest. The next person introduced is the geeky male that answers all the questions and pulls off the stupid acts. It then goes on to introduce the female starting with the main girl that likes to tease the boys and mess about with the teachers. The smart girl is then introduced showing her answering question but still getting the boys at the same time. The final female is then introduced showing how she is not as smart as the rest and how she can also get the boys when she wants to. The head master is then introduced showing him having fun but also telling the kids of at the same time. For the rest of the sequence different clips are shown of the group and how they get into trouble and how they overcome other people in the programmes.

The introduction includes many different bright colours attracting the customers into watching on after the sequence. It shows them in a school over and over which tells the audience how they are looked at within the programme and what age group the programme is aimed at. They are all also shown is casual costumes showing how they are like average people going to school and getting into trouble.

http://www.youtube.com/watch?v=2K4iTh1TL9g&feature=results_main&playnext=1&list=PLF19A6EC36159E3F2