Analysis of opening sequence using Media theories

I feel that this opening sequence represents all of the media theorists into how audience's see media. The first theorist I will use is Stuart Hall, he states about encoding and decoding and how the preferred reading of the text is encoded into the audiences. My personal preferred reading was a dominant one, as i have shared the texts code and accepted its preferred reading so i can understand what the opening sequence wants me to know and understand from what is being shown. The other responses possible include negotiated which means the audience understands the text's code and generally accepts the preferred reading but can modify it according to their own experiences. The final response that could be made is an oppositional response, meaning that the audience understands the code but rejects the preferred reading.

Another theorist into audiences is from Blumler and Katz, they explain how audiences have expectations which they expect to be satisfied by media texts. The four audiences needs are surveillance, personal identity, personal relationships and diversion. Surveillance tells us about the world around us and i feel that this opening sequence does this as we are able to see what the main characters get up to which means we want to keep watching into the programme. Personal identity influences how we see ourselves and our place in society, i feel that the introduction shows how the boys are seen in their own society and how they act, it relates back to the audience and they are able to compare themselves with the way the main characters live. The third is personal relationships, this is how we develop relationships with media characters. During the opening sequence we are able to see how the boys get into trouble all the time and how they go about their normal days so the audience can right away build a relationship with the characters and cause the audience to want to keep watching into the programme. The final audience need is diversion, which provides escapism from daily life. The introduction shown can cause the audience to relate back to their daily life as they may of tried to do things that the main characters do inside the intro or during the rest of the programme.

The final theorist into audiences come from David Morley who talks about social context, also known as the reception theory. He explains how the text will be seen depending on the audiences position in society, for me being still young i am able to straight away relate the the main characters during the introduction and i am able to react to this right away which makes me want to watch on and see what they want to get up to next. But having someone older then me or maybe even a female may change the way they see the opening sequence, they may find the programme not very funny at all and find it boring, but this is simply because they go throughout their life in a different way to mine and others that see it in a different way.