Front cover photo's

Analysis of opening sequence using Media theories

I feel that this opening sequence represents all of the media theorists into how audience's see media. The first theorist I will use is Stuart Hall, he states about encoding and decoding and how the preferred reading of the text is encoded into the audiences. My personal preferred reading was a dominant one, as i have shared the texts code and accepted its preferred reading so i can understand what the opening sequence wants me to know and understand from what is being shown. The other responses possible include negotiated which means the audience understands the text's code and generally accepts the preferred reading but can modify it according to their own experiences. The final response that could be made is an oppositional response, meaning that the audience understands the code but rejects the preferred reading.

Another theorist into audiences is from Blumler and Katz, they explain how audiences have expectations which they expect to be satisfied by media texts. The four audiences needs are surveillance, personal identity, personal relationships and diversion. Surveillance tells us about the world around us and i feel that this opening sequence does this as we are able to see what the main characters get up to which means we want to keep watching into the programme. Personal identity influences how we see ourselves and our place in society, i feel that the introduction shows how the boys are seen in their own society and how they act, it relates back to the audience and they are able to compare themselves with the way the main characters live. The third is personal relationships, this is how we develop relationships with media characters. During the opening sequence we are able to see how the boys get into trouble all the time and how they go about their normal days so the audience can right away build a relationship with the characters and cause the audience to want to keep watching into the programme. The final audience need is diversion, which provides escapism from daily life. The introduction shown can cause the audience to relate back to their daily life as they may of tried to do things that the main characters do inside the intro or during the rest of the programme.

The final theorist into audiences come from David Morley who talks about social context, also known as the reception theory. He explains how the text will be seen depending on the audiences position in society, for me being still young i am able to straight away relate the the main characters during the introduction and i am able to react to this right away which makes me want to watch on and see what they want to get up to next. But having someone older then me or maybe even a female may change the way they see the opening sequence, they may find the programme not very funny at all and find it boring, but this is simply because they go throughout their life in a different way to mine and others that see it in a different way.

Possible Colour Scheme's

Possible texts i could use for the titles of my DVD or magazine cover:

Braggadocio

Gabriola

Zapfino

Playbill

Thonburi

Trajan Pro

Desdemona

Prestige Elite Std Bold

Franklin Gothic Book

I feel that all these texts have the ability to masthead a front cover of any product but i feel just a few will stand out from the rest. A masthead is one of the main parts of a cover and can often be the difference between customers noticing the product before looking at any others. I feel that 'Trajan Pro' stands out from the rest of the texts and easily looks like it could catch anyones eye. This text has a bold look but also looks classy and seperates itself from the rest. Having this text will attract more people to look at the magazine and want to keep reading on inside.

Story Board

Shot List

Shot	Scene	Type of shot	Description
1	1	Wide angle shot / long shot	All the characters are walking together down the corridor. The shot is slightly high angle to show all of the characters. The shot is a long shot to show the setting
2	2	Long shot / close up	This shot introduces AJ. It starts with a long shot of him throwing and catching a ball. once he's done this, the camera then zooms into a close up of him smiling
3	3	Long shot / close up	This shot introduces Bridget. It starts with a long shot of her going to the board and writing on it. The camera then zooms in to a close up of her smiling
4	4	Long shot + wide angle / close up	This shot introduces Max. It starts with a wide angled long shot of him skating into school. We then see Max flip the skateboard up and cath it. The camera then zooms in to a close up of Max smiling
5	5	Long shot / close up	This shot introduces Emily. It begins with a long shot of Emily walking down the corridor and then zooms into a close up of her applying lipstick
6	6	Mid-shot / close up	This shot introduces Razzle. It starts with a mid-shot of him throwing a paper aeroplane and then being hit with it. The camera then zooms out to show him laughing
7	7	Wide angle shot / long shot	All the characters are walking together down the corridor. The shot is slightly high angle to show all of the characters. The shot is a long shot to show the setting

Script

Scene 1 - school corridor
Razzle, AJ, Max, Bridget and Emily are walking down the corridor chatting
The school bell rings
Razzle, AJ, Max, Bridget and Emily all run off in different directions

Scene 2 - school feild
AJ throws a ball and then cathes it back
Zoom into AJ holding the ball

Scene 3 - school classroom
Bridget walk past the puzzled teachers and puts the corect answer to the question on the board
Zoom into Bridget smiling

Scene 4 - the front of school
Max skates towards the school, he then stops, flips the skateboard and catches it
Zoom into Max looking cool

Scene 5 - school corridor
Emily walks down the school corridor and gives two girls a funny look. She then gets a mirror out and applies lipstick
Zoom into Emily applying her lipstick

Scene 6 - school classroom
Razzle throws a paper aeroplane, which then flies back and hits him in the face
Zoo into Razzle laughing

Scene 7 - school corridor
Razzle, AJ, Max, Bridget and Emily run into the corridor
All link arms and walk down the corridor together